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Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Hugo Bahadorany

Want to List Your House Now?

Hugo Bahadorany

Hugo (Homayoun) Bahadorany, Architect / Real Estate Agent / Real Estate Agent in Vancouver, graduated in Architecture in Italy where he practiced for 11 years before moving to Vancouver.
After a 2-year interruption and studying local architecture, He continued to work as an architect in Vancouver.
Having the attitude of an entrepreneur, he was always involved in commerce and sales since he was a young student in the faculty.
When he decided to sell one of his own properties. He noticed the flaws of those agents working with their clients and decided to intervene. (Sounds familiar, then Call Me Now)

Later, when he observed that those agents copied his way of showing and selling his property, That was a turning point for him: He decided to become a Real Estate Agent with a unique background: Architecture; He could offer a value to the public: Selling and buying through immediate custom virtual modifications, That would be where his experience in sales, negotiations, and business would meet his passion for architecture, aesthetics, functionality, safety, and legality. (Interesting combination..eahh…?!! then Call Me Now)

Subdivision planning, Transforming residential properties to Income-Properties and Remodeling homes according to the needs of a buyer are a couple of examples that only he can do for his clients.

His niche market is composed of the demanding buyers who have a hard time finding the home they like and fits their needs, OR the sellers of heavily custom-built homes who have a hard time selling to Hard-To-Please buyers (Are you one of them, then Call Me Now)
Call 604 500 2678 ------- OR ------- See Other Ways to Contact

Parallel 49 Realty

West Boulevard
Vancouver, BC V6P 6G5
604 500 2678